Get This: Overcoming the Three Key Barriers to Building a Sustainable Economy

Sustainable business strategies often hit a surprising roadblock -- the limiting (and false) assumption "green" will cost money, require sacrifice, and delay profits. The problem isn't that companies can't afford to operate sustainably; it's that too many businesses just can't count -- operating with accounting systems that miss real value and consistently leaving money on the table. To overcome this assumption, businesses -- and the economic systems within which we operate -- need to overcome three key barriers: getting the prices right, breaking the addiction to "stuff," and telling the truth about purpose.