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Providing the highest quality, organic herbal teas for over 40 years
For forty years, we’ve been passionate about connecting people with the power of plants to change lives.
Rosemary Gladstar, a third generation herbalist, was raised close to the earth in the farmlands of Northern California. In the late 1960s, while living in the coastal redwood forest, she met community activist and environmentalist Drake Sadler. The young couple was part of a movement of back-to-the-land baby boomers seeking an alternative lifestyle, including natural foods and herbal remedies. Together, they shared a vision for the rebirth of herbalism in North America and a business philosophy based on environmental stewardship and social equity, and in 1974 they co-founded Traditional Medicinals.
At Traditional Medicinals we differentiate ourselves by our investment in the quality systems, research, testing and pharmacopoeial quality herbs. We are pioneers in the herbal wellness tea category and continue to lead the way.We don’t just make formulas because they sound good. Every tea and herbal product that we make must have sufficient evidence of safety, quality and efficacy in support of our claim statements and formulation rationale.
And we’re serious about sustainability. From our certified organic and non-GMO ingredients to our commitment to renewable energy, we represent the vanguard of environmental and social responsibility. In all we do, we strive to uphold the three pillars of sustainability: environmental protection, social equity, and economic viability.
We are committed to annual sustainability reporting, which allows assessment and rating by independent sustainability organizations. Our sustainability performance is being measured using metrics and standards developed by B Lab, the California Green Business Program, the Green America Green Business Network, and the Sustainable Food Trade Association.
We don’t just talk the talk – we want to walk the sustainable walk. To be a truly responsible business, we manage and measure our environmental impact and strive to minimize our footprint. The old adage “You can’t manage what you don’t measure” is really true in our experience. Since our beginnings, we’ve been striving to minimize waste, prevent pollution and conserve resources. Working sustainably involves everyone at Traditional Medicinals®.
Here are a few of our sustainability highlights over the years:
- 1974: Traditional Medicinals was founded in Guerneville, California
- 1980: First U.S. manufacturer to market a range of organically and domestically grown herbal products
- 1982: First U.S. manufacturer to market a range of herbal products packaged in cartons made from 100% recycled paperboard
- 1992: Became a Green America Certified Business
- 1998: Began to label herbal tea products with Fair Trade Certified™ ingredients
- 2004: Joined a global project TRAFFIC and WWF to help develop and implement the International Standard for Sustainable Wild Collection of Medicinal Plants
- 2008: Installed 1,450 solar panels and have since generated an average of 426,178 kWh of electricity annually
- 2010: Became a Certified B Corporation
- 2012: Increased the organic percentage of our botanical raw materials to 97% Achieved 100% Non-GMO Project Verification of our herbal tea products
- 2014: Became an inaugural member of Sonoma Clean Power