President/CEO, Natural Logic, Inc.

Gil Friend is founder, president & CEO of Natural Logic Inc, a sustainability consultancy helping companies build economic advantage through exceptional environmental performance. Friend lectures widely on business strategy and environmental policy, and writes "The New Bottom Line," a monthly column on business strategy; an irregular weblog on strategic sustainability and other matters of interest at blogs.natlogic.com/friend; contributes to GreenBiz.com and WorldChanging.com; and a forthcoming book: Risk, Fiduciary Responsibility and the Laws of Nature. He holds an MS in Systems Ecology from Antioch University, a black belt in Aikido, and is a seasoned practitioner of "The Natural Step" environmental management system.