Just as Prius drivers inevitably change their driving habits in response to their dashboard's real time energy performance readouts, generative feedback -- dynamic information on "how are we doing" -- can improve performance. This systems approach combined with sustainability indicators can serve businesses, business associations, and communities; change the paradigm of environmental and economic reporting; and help us all create the change we wish to see in the world. But it depends on measuring what matters -- choosing the right indicators, that help your organization make the right decisions, to improve your performance and the quality of life in the communities and ecosystems you operate in. This workshop will explore how to set powerful goals, select measures that matter -- and bring them to life in your organization.