The growing trend in the US market is to become environmentally conscientious, as companies respond to consumer interest in environmental issues and consumers demand more environmentally friendly products and services. Assembly member Jared Huffman will talk about why going green is good for business in terms of the ecological, social and economic benefits. Central to his talk will be AB32 legislation and other current and forthcoming legislation – its potential for giving California businesses a chance to lead a change in the way we conduct business, the way we innovate and design products, and the way we think about the role of business in society. This session will give a public sector perspective on private sector opportunities.