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SCHEDULE MAY 7, 2010
The Sustainable Enterprise Conference program is specifically geared towards the needs of enterprises looking to prosper in the North Bay economy in a sustainable and just way. Relevant and timely, the Sustainable Enterprise 2010 program provides tools for organizations and individuals to get bottom line results.
7:00 REGISTRATION & BREAKFAST
Thanks to Straus Family Creamery and Odwalla for a continental breakfast.
Thank you to Taylor Maid Farms for coffee.
8:00 WELCOME
- Master of Ceremonies, Genevieve Taylor - Global Genesis
- Brad Baker - President/CEO, Codding Investments, Inc.
- A Word on Good Companies - Robert Girling, Ph.D. - Sonoma State University
8:15 KEYNOTE
"SUSTAINABILITY AND EQUITY FROM A SCIENTIFIC VANTAGE
POINT"
- Sascha Von Meier - Professor of Environmental
Studies and Planning, Sonoma State University
9:00 KEYNOTE
"AN OVERVIEW OF NEW STATE AND FEDERAL POLICIES"
- Honorable Jared Huffman, JD - California State
Assemblymember, 6th Assembly District
9:30 NETWORKING, TEA and COFFEE
Thank you Paladin Law Group
10:00 WORKSHOPS
NORTH BAY SUSTAINABILITY PANEL
- Government - Efren Carrillo - 5th District Sonoma County
Supervisor - Education - Julianne E. Maurseth, Ph.D. - President, Awake at Work and Associate Faculty, Green MBA Program, Dominican University of CA
- Business - Tracey Grose - Vice President of Research & Strategic Development, Collaborative Economics
GET THIS: OVERCOMING THE THREE KEY BARRIERS TO BUILDING A
SUSTAINABLE ECONOMY
- Gil Friend - President/CEO, Natural Logic, Inc.
FINDING FUNDING AND FINANCING IN THE NEW GREEN ECONOMY
- Christopher Peck - Managing Partner, Natural
Investments LLC. - Bobbi K. Hoff Beehler - C.P.A., C.F.A., Pisenti & Brinker LLP
- Gary Abreim
SEVEN STEPS TO ACCELERATING YOUR BUSINESS GROWTH
- Mary O'Connor - Founder, The Sustainable Leadership Institute
11:15 NETWORKING & EXHIBITS
Thank you Lonjevitea
11:30 WORKSHOPS
BRAND STRATEGIES: DELIVERING ON THE PROMISE
- Danny
Rubenstein - Co-founder and Principal, DASH - Advisors to Innovative Food & Beverage - Janet
DiGiovanna - Co-founder and Principal, DASH - Advisors to Innovative Food & Beverage
REGENERATIVE ENTERPRISE
- Edward L. Quevedo - Senior Counsel, Paladin Law
Group, LLP. - Brie Johnson - Sustainability & Communications
Manager, Straus Family Creamery
RE-LOCALIZATION: A CALL TO ACTION IN OUR BACKYARD
- Carl Shuller - Transition US
- Kelley Rajala - Executive Director, Sonoma County
GoLocal Cooperative - Rick Theis - The Leadership Institute for Ecology
and the Economy
CLEANTECH
- Susan Gladwin - Senior Global Program Manager,
Autodesk - Elizabeth Krauth - USEAC Director
12:30 LUNCH, NETWORKING & EXHIBITS
Catered by Sally Tomatoes – Choice of organic gourmet chicken or vegetarian, pasta, salads, and dessert
Thank you to Petaluma Poultry for the organic chicken and Guayaki for the refreshing tea.
1:30 KEYNOTE
STRIVING AND THRIVING IN YOUR SUSTAINABLE BUSINESS
- John Webley - CEO, PAX Streamline
2:15 WORKSHOPS
LEVERAGING SOCIAL MEDIA MARKETING FOR SUSTAINABLE ENTERPRISES
- Joey Shepp - Principal and Founder, Earthsite
DRIVING SUSTAINABILITY: FROM CONFUSION TO INFUSION
- Susan Briski - Principal, Sustainable Progress
- Genevieve Taylor - Vice President, Global Genesis
- Carrie Hays - Principal, The Halle Group
CERTIFIED B CORPORATIONS: RESPONSIBLE CORPORATIONS
- Tanya Narath - Executive Director, The Leadership Institute for Ecology and the Economy
- Deborah Hirsh - Community Development, B Lab
- Alexia Marcous - Vice President, Dharma Merchant Services
- Christina Weber - Sales & Business Development, Sustainable Industries
- Danny Kennedy - President, Sungevity
FACILITIES MANAGEMENT: OCCUPANT BEHAVIOR AND HIGH
PERFORMANCE BUILDINGS
- Chrit Longmaid - Principal, reDefining Facilities
- Pete
Gang - Principal, Common Sense Design - Ted Tiffany - Energy & Building Performance Modeling Manager, Guttmann & Blaevoet
3:30 Networking and Exhibits
Thank you Numi Tea
3:45 WORKSHOPS
LOCAL SUSTAINABLE AGRICULTURE
- Mark Inman - President, Taylor Maid Farms
- Brie Johnson - Sustainability & Communications
Manager, Straus Family Creamery
SUSTAINABILITY IN SCHOOLS AND ECOLITERACY EDUCATION
- Mary O'Connor - Founder, The Sustainable Leadership
Institute
FUNDING AND FINANCING FOR GREEN PROJECTS
- Dell Tredinnick - Project Development Manager, City of Santa Rosa
- Tasha Wright - Administrative Analyst, City of Santa Rosa
- Rebecca Bautista -Greener Choice Coordinator, Friedman's Home Improvement
4:50 CLOSE
Lessons Learned, Call to Action and Close
- Oren Wool - Executive Director, Sustainable Enterprise 2010
- Shirlee Zane - 3rd District Sonoma County Supervisor
Inspirational and empowering closing session that distills the day’s activities and discussions, and captures the magic of the day. Participants will share their key “takeaways” and commitments for future action.
5:15 Wine Reception until 7:00 pm
Local Wines and Cheeses featuring:
The schedule is designed to cover four tracks:
- Corporate
Enterprise - learn from the experience of successful organizations - Entrepreneurs and Small Business - gain valuable
business insights you can start using today - Visionary Thinkers - hear what trends are emerging
and how to capitalize - Community Leaders - find out what's happening here
and how you can participate











